Synchronizing the Air Force Message: A Communication Strategy - Brossura

Wertz, James L.

 
9781249592730: Synchronizing the Air Force Message: A Communication Strategy
Brossura
ISBN 10: 1249592739 ISBN 13: 9781249592730
Casa editrice: LIGHTNING SOURCE INC, 2012

Sinossi

Institutionally, the U.S. government, the Department of Defense, and by extension, the U.S. Air Force do not effectively communicate for effect with stakeholders, those domestic and international audiences whose influence shapes our ability to protect national interests. Achieving synchronized government-wide strategic communication effects remains unrealized. Senior leaders continue to fail to fully recognize that the global information environment grows more transparent every day. Opportunities to effectively engage in this increasingly transparent information environment are lost. The absence of communication innovation in today's transparent environment cripples the government's, the Department's, and the Air Force's ability to formulate communication campaigns that succeed in advancing awareness, understanding and advocacy for the critical national security policies and shaping activities the government, the DoD and the Air Force engage in on behalf of the American people. We fail to fully actualize one of the fundamental tenets of a democratic society by failing to fully engage in the public debate.

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Editore
LIGHTNING SOURCE INC
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
1249592739
ISBN 13 
9781249592730
Rilegatura
Copertina flessibile
Numero di pagine
48
Contatto del produttore
non disponibile
Persona responsabile
non disponibile