Strategic Management + Connect Plus Access Card: Concepts - Brossura

Rothaermel, Frank

 
9781259282560: Strategic Management + Connect Plus Access Card: Concepts
Brossura
ISBN 10: 1259282562 ISBN 13: 9781259282560
Casa editrice: Irwin Professional Pub, 2014

Sinossi

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

OneBook...OneVoice...OneVision

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Irwin Professional Pub
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1259282562
ISBN 13 
9781259282560
Rilegatura
Copertina flessibile
Numero edizione
2
Contatto del produttore
non disponibile
Persona responsabile
non disponibile

Altre edizioni note dello stesso titolo

9780077645069: Strategic Management: Concepts

Edizione in evidenza

ISBN 10:  0077645065 ISBN 13:  9780077645069
Casa editrice: McGraw-Hill Education, 2015
Brossura