Business Communication: Developing Leaders for a Networked World - Brossura

Cardon, Peter W.

Brossura

ISBN 10: 1259303489 ISBN 13: 9781259303487

Casa editrice: Irwin Professional Pub, 2015

Riassunto

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace.

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Su questa edizione

• Editore: Irwin Professional Pub
• Data di pubblicazione: 2015
• ISBN 10: 1259303489
• ISBN 13: 9781259303487
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 548