Dream, Believe, Dare, Do . . .
Though four simple words, this carefully crafted credo lies at the heart of Walt Disneys enviable empire and has led The Walt Disney Company to prosperity for decades.
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
Profiling a new set of diverse organizationssuch as TYRA Beauty, Rainbow Babies & Childrens Hospital, Ottawa County, Michigan, and Science Center of Iowathe authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disneys techniques to create a consumer-centric culture. They provide step-by-step actions on how to:
Give every member of your organization a chance to dream
Stand firm on your beliefs and principles
Treat your customers like guests
Support, enable, and reward employees
Build long-term relationships
Dare to take calculated risks
Train extensively and constantly
Align long-term vision with short-term execution
Utilize storyboarding techniques
Pay close attention to details
Demonstrate love for product, employees, customers, and self
Find out why Walt Disneys Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.
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Bill Capodagli and Lynn Jackson (Indianapolis, IN) are managing partners of Capodagli Jackson Consulting and the authors of The Disney Way. They give seminars around the world on how to implement the Disney Way in any company.
Ive been obsessed with the enchantment of the Disney empire ever since I was a little girl. As an adult entrepreneur and CEO, studying Walt Disneys magical culture is beyond inspiring and motivating. The Disney Way has become a business handbook for me and my entire team. - Tyra Banks, Founder and CEO, TYRA Beauty
So useful you may whistle while you work
- Fortune
This book is about the real magic: Stimulating and harmonizing the collective energy of your people.
- Ken Blanchard, bestselling author of The One Minute Manager
The Disney Way is not only a compelling read, it provides leaders at every level with the principles, actionable best practices, and inspiration to go out and create a winning culture in their team, division, or company. You will be glad you took the time to read it yourself, and will want to get a copy for your leaders at every level!
- -- Bob Whitman, Chairman and CEO, FrankinCovey
It was the Disney standard of imagination and engagement that inspired me so many years ago Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.
From the new foreword by John Christensen, coauthor of the bestselling book FISH!
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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