M: Information Systems - Brossura

Baltzan Instructor, Paige

Brossura

ISBN 10: 1259814297 ISBN 13: 9781259814297

Casa editrice: McGraw Hill, 2017

Riassunto

Baltzan; M: Information Systems is a visual, magazine format designed to engage your students from the start! Saturated with fascinating, sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzans approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the students level, and applies them using a hands-on approach to reinforce the concepts. A derivative of the Baltzan; Business Driven Technology version, this M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. M: Information Systems is designed to give students the ability to understand how information technology can be a point of strength in an organization.

Su questo libro

Informazioni sull?autore

Paige Baltzan teaches in the Department of Information Technology and Electronic Commerce at the Daniels College of Business at the University of Denver. She holds a B.S.B.A. specializing in Accounting/MIS from Bowling Green State University and an M.B.A. specializing in MIS from the University of Denver. Paige also teaches online at Strayer University. She is the coauthor of several books, including Business Driven Technology, Essentials of Business Driven Information Systems, I-Series, and a contributor to Management Information Systems for the Information Age. Before joining the Daniels College faculty in 1999, Paige spent several years working for a large telecommunications company and an international consulting firm where she participated in client engagements in the United States, as well as South America and Europe. Paige lives in Lakewood, Colorado, with her husband, Tony, and daughters, Hannah and Sophie.

Dettagli dell?edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2017
• ISBN 10: 1259814297
• ISBN 13: 9781259814297
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 320
• Contatto del produttore: non disponibile