Strategic Management: Creating Competitive Advantages - Brossura

Dess, Gregory G.; Lumpkin, G. T.; Eisner, Alan; McNamara, Gerry

 
9781259900525: Strategic Management: Creating Competitive Advantages
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ISBN 10: 1259900525 ISBN 13: 9781259900525
Casa editrice: McGraw-Hill College, 2018

Sinossi

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous.  Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.    

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Editore
McGraw-Hill College
Data di pubblicazione
2018
Lingua
Inglese
ISBN 10 
1259900525
ISBN 13 
9781259900525
Rilegatura
Copertina flessibile
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italia

Altre edizioni note dello stesso titolo

9781259900457: Strategic Management: Creating Competitive Advantages

Edizione in evidenza

ISBN 10:  1259900452 ISBN 13:  9781259900457
Casa editrice: McGraw Hill, 2018
Brossura