ISE Business Communication: Developing Leaders for a Networked World - Brossura

Cardon, Peter

Brossura

ISBN 10: 1260571351 ISBN 13: 9781260571356

Casa editrice: McGraw Hill, 2020

Riassunto

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.

Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.

Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. 

The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message. 

Su questo libro

Informazioni sull?autore

Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.

Dettagli dell?edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1260571351
• ISBN 13: 9781260571356
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 608
• Contatto del produttore: non disponibile