Articoli correlati a Essentials of Marketing: A Marketing Strategy Planning...

Essentials of Marketing: A Marketing Strategy Planning Approach

Perreault, William D., Ph.D.; Cannon, Joseph P., Ph.D.; McCarthy, E. Jerome, Ph.D.

 
9781264024063: Essentials of Marketing: A Marketing Strategy Planning Approach
ISBN 10: 1264024061 ISBN 13: 9781264024063
Casa editrice: McGraw-Hill College, 2020

Sinossi

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many
dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package.  Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief
overview of these themes: SupportAtEveryStep.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill College
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
1264024061
ISBN 13 
9781264024063
Rilegatura
A fogli intercambiabili
Numero di pagine
768
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

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Assago Milano
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