Business Research Methods

Schindler, Pamela S.

 
9781264098521: Business Research Methods
ISBN 10: 1264098529 ISBN 13: 9781264098521
Casa editrice: McGraw-Hill College, 2021

Sinossi

Business Research Methods 14e contains stand-alone chapters that reflect research industry practices using real examples from all areas of business.  In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making.  She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results

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Editore
McGraw-Hill College
Data di pubblicazione
2021
Lingua
Inglese
ISBN 10 
1264098529
ISBN 13 
9781264098521
Rilegatura
A fogli intercambiabili
Numero di pagine
624
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
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