Articoli correlati a Reputation Rules (PB)
- EditoreMcGraw Hill
- Data di pubblicazione2023
- ISBN 10 126584951X
- ISBN 13 9781265849511
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine321
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Reputation Rules (pb)
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Reputation Rules (Pb) (Paperback or Softback)
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McGraw-Hill Companies 7/11/2023, 2023
ISBN 10: 126584951X
ISBN 13: 9781265849511
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Reputation Rules (PB) (Paperback)
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Paperback. Condizione: new. Paperback. Leverage your companys most important asset!In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.Reputation Rules is a landmark work bringing to light Dr. Diermeiers groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your companys focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:Overcome direct challenges from influential activist and political forcesManage corporate scandals, including executive compensationUse external, seemingly unrelated events to boost reputationBuild a reputation management process into everyday operationsIn addition, Dr. Diermeier provides case studies of Shells confrontation with Greenpeace, Mercedess recovery from the Moose crisis, AIGs executive bonus fallout, Wal-Marts reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesnt when it comes to reputation management.Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organizations futureand a salve for crisis management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781265849511
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Reputation Rules (PB)
Editore:
McGraw Hill, 2023
ISBN 10: 126584951X
ISBN 13: 9781265849511
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Reputation Rules (Pb)
Editore:
McGraw-Hill Education, 2023
ISBN 10: 126584951X
ISBN 13: 9781265849511
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 431. Codice articolo C9781265849511
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Reputation Rules (pb)
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Condizione: As New. Unread book in perfect condition. Codice articolo 46036057
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Reputation Rules (pb)
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Condizione: New. Codice articolo 46036057-n
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Reputation Rules (Pb)
Editore:
Mcgraw Hill LLC Jul 2023, 2023
ISBN 10: 126584951X
ISBN 13: 9781265849511
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. Neuware - Leverage your company's most important asset! Codice articolo 9781265849511
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Reputation Rules (PB) (Paperback)
Da: CitiRetail, Stevenage, Regno Unito
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Paperback. Condizione: new. Paperback. Leverage your companys most important asset!In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.Reputation Rules is a landmark work bringing to light Dr. Diermeiers groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your companys focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:Overcome direct challenges from influential activist and political forcesManage corporate scandals, including executive compensationUse external, seemingly unrelated events to boost reputationBuild a reputation management process into everyday operationsIn addition, Dr. Diermeier provides case studies of Shells confrontation with Greenpeace, Mercedess recovery from the Moose crisis, AIGs executive bonus fallout, Wal-Marts reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesnt when it comes to reputation management.Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organizations futureand a salve for crisis management. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781265849511
Quantità: 1 disponibili