Strategic Management: Creating Competitive Advantages - Brossura

Dess, Gregory G.; McNamara, Gerry; Eisner, Alan B.; Sauerwald, Steve

 
9781266006883: Strategic Management: Creating Competitive Advantages
Brossura
ISBN 10: 1266006885 ISBN 13: 9781266006883
Casa editrice: McGraw Hill, 2023

Sinossi

Strategic Management written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw Hill
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1266006885
ISBN 13 
9781266006883
Rilegatura
Copertina flessibile
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italia

Altre edizioni note dello stesso titolo

9781266200465: Strategic management. Text and cases (Economia e discipline aziendali)

Edizione in evidenza

ISBN 10:  1266200460 ISBN 13:  9781266200465
Casa editrice: McGraw-Hill Education, 2023
Brossura