Articoli correlati a Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

Dess, Gregory; McNamara, Gerry; Eisner, Alan; Sauerwald, Steve

 
9781266011832: Strategic Management: Creating Competitive Advantages
ISBN 10: 1266011838 ISBN 13: 9781266011832
Casa editrice: McGraw-Hill College, 2023

Sinossi

Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). 

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
McGraw-Hill College
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1266011838
ISBN 13 
9781266011832
Rilegatura
A fogli intercambiabili
Numero di pagine
436
Contatto del produttore
non disponibile
Persona responsabile
Ufficio Anagrafiche Messaggerie
0039 0245774342
ufficio.anagrafiche@meli.it

Via Verdi, 8.
Assago Milano
20090
Italia