Articoli correlati a Essentials of Marketing: A Marketing Strategy Planning...
Sinossi
Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:
• Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.
• Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefiting stakeholders.
• Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Foto dell'editore
Essentials of Marketing: A Marketing Strategy Planning Approach: 2026 Release
Editore:
McGraw Hill (edition ), 2026
ISBN 10: 1266728376
ISBN 13: 9781266728372
Antico o usato
Paperback
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 1266728376-8-1
Compra usato
EUR 49,94
Spedizione gratuita
Spedito in U.S.A.
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Quantità: 1 disponibili
Foto dell'editore
ESSENTIALS OF MARKETING; A Marketing Strategy Planning Approach
Da: AVON HILL BOOKS, Cambridge, MA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Near Fine. Condizione sovraccoperta: No Dust Jacket. Previous owner sticker on front cover.; Color illustrations. Laminated boards. Due to size, ships within US only and only by media rate mail.; Small 4to 9" - 11" tall; 848 pages. Codice articolo 59951
Compra usato
EUR 137,30
Spedizione EUR 3,11
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili