Multinational Management: A Strategic Approach - Rilegato

Cullen, John B.; Parboteeah, K. Praveen

 
9781285094946: Multinational Management: A Strategic Approach

Sinossi

In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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Product Description

Book by Cullen John B Parboteeah K Praveen

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Altre edizioni note dello stesso titolo

9781285096223: Multinational Management, International Edition

Edizione in evidenza

ISBN 10:  1285096223 ISBN 13:  9781285096223
Casa editrice: Cengage Learning, Inc, 2013
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