Contemporary Marketing, 2015 - Brossura

Kurtz, David L.

 
9781285187624: Contemporary Marketing, 2015
Brossura
ISBN 10: 1285187628 ISBN 13: 9781285187624
Casa editrice: South-Western Pub, 2014

Sinossi

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Contemporary Marketing, Update 2015, a groundbreaking bestseller, continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available; current, relevant, and cutting-edge, Contemporary Marketing remains in a class by itself.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
South-Western Pub
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1285187628
ISBN 13 
9781285187624
Rilegatura
Copertina flessibile
Numero di pagine
670
Contatto del produttore
non disponibile
Persona responsabile
non disponibile