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Some of the most brilliant minds throughout recorded history have believed that music has great power to affect humans. Today, similar beliefs form the foundation of a $40 billion-a-year business which targets the effects of music at strategic consumer groups both "in-store" and "on the street." As today's military continues adjusting to a "Fourth Generation of War," it is seeing the need for a wider variety of idea-driven, population-focused, and non-kinetic tools of influence. Given that music is indeed as effective as history and the marketplace suggest, this paper discusses the problem of how the USAF can leverage music to support U.S. national objectives. Using a Problem/Solution methodology, Chapter 1 summarizes current research on a wide range of musical effects and draws conclusions as to their potential for achieving the goals of the USAF. Given its effects, music is not only useful for improving morale, but also for shaping perceptions and communicating ideas with an enhanced degree of persuasiveness. As such, music presents capabilities of great value to USAF strategic communication efforts. Chapter 2 outlines a basic Effects-Based Approach to Band Operations (EBABO) and describes concepts and tactics which can maximize an EBABO's potential.
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Condizione: New. KlappentextrnrnSome of the most brilliant minds throughout recorded history have believed that music has great power to affect humans. Today, similar beliefs form the foundation of a $40 billion-a-year business which targets the effects of music. Codice articolo 6555190
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Taschenbuch. Condizione: Neu. Neuware - Some of the most brilliant minds throughout recorded history have believed that music has great power to affect humans. Today, similar beliefs form the foundation of a $40 billion-a-year business which targets the effects of music at strategic consumer groups both 'in-store' and 'on the street.' As today's military continues adjusting to a 'Fourth Generation of War,' it is seeing the need for a wider variety of idea-driven, population-focused, and non-kinetic tools of influence. Given that music is indeed as effective as history and the marketplace suggest, this paper discusses the problem of how the USAF can leverage music to support U.S. national objectives. Using a Problem/Solution methodology, Chapter 1 summarizes current research on a wide range of musical effects and draws conclusions as to their potential for achieving the goals of the USAF. Given its effects, music is not only useful for improving morale, but also for shaping perceptions and communicating ideas with an enhanced degree of persuasiveness. As such, music presents capabilities of great value to USAF strategic communication efforts. Chapter 2 outlines a basic Effects-Based Approach to Band Operations (EBABO) and describes concepts and tactics which can maximize an EBABO's potential.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. Codice articolo 9781288318094
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