Articoli correlati a Management With Mymanagementlab: An Introduction

Management With Mymanagementlab: An Introduction - Brossura

Boddy, David

 
9781292004471: Management With Mymanagementlab: An Introduction
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ISBN 10: 1292004479 ISBN 13: 9781292004471
Casa editrice: Pearson Education, 2014

Sinossi

An academically rigorous guide for first courses in management with innovative employability content and key topics such as entrepreneurship and sustainability integrated throughout.

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Dalla quarta di copertina

David Boddy’s market-leading text is the one guide today’s students and tomorrow’s managers need to read. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field. Now into its sixth edition, it continues to be the most up-to-date and reliable text of its kind. Management: An Introduction offers:

  • Substantially expanded case studies that examine in depth key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation.
  • Important themes like entrepreneurship, sustainability, governance and internationalization interweaved through the chapters, giving clear guidance on how students can further their understanding of these key topics.
  • Innovative employability content, specifically designed to aid you in your development of the business skills most valued by today’s employers.
  • Management in Practice features full of insights into contemporary management activities.
  • Exercises throughout the text that encourage critical thinking and the application of real-life experience.

This is the ideal text to accompany a first course in management, either as an undergraduate or a postgraduate.

 

David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. He is the author of three other Pearson books: Essentials of Management (2012), Managing Information Systems (2009) and Managing Projects (2002).

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Editore
Pearson Education
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1292004479
ISBN 13 
9781292004471
Rilegatura
Copertina flessibile
Numero edizione
6
Numero di pagine
720
Contatto del produttore
non disponibile
Persona responsabile
Pearson
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