E-Commerce 2015, Global Edition - Brossura

Kenneth, Laudon; Carol, Traver

 
9781292076317: E-Commerce 2015, Global Edition
Brossura
ISBN 10: 1292076313 ISBN 13: 9781292076317
Casa editrice: Pearson Education, 2015

Sinossi

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

 

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce―technology change, business development, and social issues―to provide a coherent conceptual framework for understanding the field.

   

Teaching and Learning Experience

This program will provide a better teaching and learning experience―for both instructors and students.

  • Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
  • Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson Education
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
1292076313
ISBN 13 
9781292076317
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
912
Contatto del produttore
non disponibile
Persona responsabile
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Altre edizioni note dello stesso titolo

9780133507164: E-commerce 2015: Business, Technology, Society

Edizione in evidenza

ISBN 10:  0133507165 ISBN 13:  9780133507164
Casa editrice: Pearson College Div, 2015
Rilegato