For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab is not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Marketing-An-Introduction-Global-Edition/9781292146508.page#sthash.h3uq9Cf9.dpuf
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Marketing: An Introduction, 13Th Edn, Gary Armstrong, Philip Kotler, Marc Opresnik, 9781292146508, Pearson, 2017, Paperback
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 3,42 per la spedizione in U.S.A.
Destinazione, tempi e costiEUR 3,69 per la spedizione in U.S.A.
Destinazione, tempi e costiDa: Bookmans, Tucson, AZ, U.S.A.
Paperback. Condizione: Acceptable. Some general wear Satisfaction 100% guaranteed. Codice articolo mon0002102717
Quantità: 1 disponibili
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Codice articolo CHL10577107
Quantità: 1 disponibili
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL10477850
Quantità: 1 disponibili
Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Good. 13th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 41055523-20
Quantità: 5 disponibili
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-R-017-01805
Quantità: 1 disponibili
Da: Greenway, Chattanooga, TN, U.S.A.
Paperback. Condizione: Good condition. 13th. some wear inside & outside, fast shipping. Codice articolo 157330
Quantità: 1 disponibili
Da: Bay State Book Company, North Smithfield, RI, U.S.A.
Condizione: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Codice articolo BSM.O6GK
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292146508. Codice articolo 4314582
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292146508. Codice articolo 9955410
Quantità: 1 disponibili
Da: LeLivreVert - envoi suivi, Eysines, Francia
Condizione: good. Photo non contractuelle. Envoi rapide et soigné. Codice articolo 9781292146508_7172_R021
Quantità: 1 disponibili