Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition - Brossura

Fred, David; Forest, David

Brossura

ISBN 10: 1292148497 ISBN 13: 9781292148496

Casa editrice: Pearson Education, 2016

Riassunto

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

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Product Description

Strategic Management: A Competitive Advantage Approach, Concepts And Cases, Global Edition, 16 Ed by Fred David, Forest David, 9781292148496, Pearson, 2016, Paperback

Dettagli dell'edizione

• Editore: Pearson Education
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1292148497
• ISBN 13: 9781292148496
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 688
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia