Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition - Brossura

Fred, David; Forest, David

 
9781292148496: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Sinossi

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

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Product Description

Strategic Management: A Competitive Advantage Approach, Concepts And Cases, Global Edition, 16 Ed by Fred David, Forest David, 9781292148496, Pearson, 2016, Paperback

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