Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition: A Competitive Advantage Approach, Concepts, Global Edition - Brossura

David, Fred R.

Brossura

ISBN 10: 1292164972 ISBN 13: 9781292164977

Casa editrice: Pearson Education Limited, 2016

Riassunto

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

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Product Description

Strategic Management: A Competitive Advantage Approach Concepts, Global Edn, 16Th Edn BY Fred David, Forest David, Pearson, Paperback, 2016

Dettagli dell'edizione

• Editore: Pearson Education Limited
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 1292164972
• ISBN 13: 9781292164977
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 424
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia