Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Brossura

Thomas, Wheelen; J., Hunger

Brossura

ISBN 10: 1292215488 ISBN 13: 9781292215488

Casa editrice: Pearson Education, 2017

Riassunto

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Dettagli dell'edizione

• Editore: Pearson Education
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 1292215488
• ISBN 13: 9781292215488
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 848
• Contatto del produttore: non disponibile
• Persona responsabile: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italia