Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Brossura

Wheelen, Thomas

 
9781292227290: Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
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ISBN 10: 129222729X ISBN 13: 9781292227290
Casa editrice: Pearson, 2017

Sinossi

For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Concepts In Strategic Management And Business Policy: Globalization, Innovation And Sustainability, Global Edition, 15Th Edition by Thomas Wheelen, J. Hunger, Alan Hoffman, Charles Bamford, 9781292227290 , Pearson

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson
Data di pubblicazione
2017
Lingua
Inglese
ISBN 10 
129222729X
ISBN 13 
9781292227290
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
432
Contatto del produttore
non disponibile
Persona responsabile
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Altre edizioni note dello stesso titolo

9780136679776: Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Edizione in evidenza

ISBN 10:  0136679773 ISBN 13:  9780136679776
Casa editrice: Pearson College Div, 2020
Brossura