9781292428741: Exploring Strategy, Text & Cases
Brossura
ISBN 10: 1292428740 ISBN 13: 9781292428741
Casa editrice: Pearson, 2023

Sinossi

Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.

With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.

The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:

  • How does an organisation prosper today
  • How do organisations grow
  • How do they innovate and change?

From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.

This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.

New to this edition:

  • Think strategically and carry out case analyses and strategy assignments with the new chapter, 'Working with Strategy'
  • Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy
  • Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.
  • This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Dalla quarta di copertina

Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will gain deeper insight into the manager-way of thinking.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
1292428740
ISBN 13 
9781292428741
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
832
Contatto del produttore
non disponibile
Persona responsabile
Pearson
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