Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition - Brossura

David, Fred; David, Forest

 
9781292441405: Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition
Brossura
ISBN 10: 1292441402 ISBN 13: 9781292441405
Casa editrice: Pearson Education Limited, 2022

Sinossi

Forundergraduate and graduate courses in strategic management.

Apractical, skills-oriented approach to strategic management

Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability ― one of the reasons it is adopted at more than500 colleges and universities worldwide.

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Editore
Pearson Education Limited
Data di pubblicazione
2022
Lingua
Inglese
ISBN 10 
1292441402
ISBN 13 
9781292441405
Rilegatura
Copertina flessibile
Numero di pagine
672
Contatto del produttore
non disponibile
Persona responsabile
Pearson
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