Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition - Brossura

David, Fred; David, Fred R; David, Forest R.; David, Meredith E.

 
9781292745275: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Sinossi

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

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9780137963188: Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Edizione in evidenza

ISBN 10:  0137963181 ISBN 13:  9780137963188
Casa editrice: Pearson College Div, 2023
Brossura