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Sinossi
EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
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- EditoreSouth-Western Pub
- Data di pubblicazione2015
- ISBN 10 1305263529
- ISBN 13 9781305263529
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine622
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Exploring Marketing Research (with Qualtrics Printed Access Card)
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Exploring Marketing Research (with Qualtrics Printed Access Card)
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South-Western College Pub, 2015
ISBN 10: 1305263529
ISBN 13: 9781305263529
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Exploring Marketing Research (with Qualtrics Printed Access Card)
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ISBN 10: 1305263529
ISBN 13: 9781305263529
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