Sinossi
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today?s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
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Consumer Behavior
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Consumer Behavior
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Paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_445675563
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Consumer Behavior
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Consumer Behavior (MindTap Course List)
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Cengage Learning (edition 7), 2017
ISBN 10: 1305507274
ISBN 13: 9781305507272
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Consumer Behavior (MindTap Course List)
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Consumer Behavior
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Condizione: acceptable. This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps. Codice articolo GBV.1305507274.A
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Consumer Behavior
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Cengage South-Western, 2017
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 007th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17227770-6
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Consumer Behavior
Editore:
Cengage South-Western, 2017
ISBN 10: 1305507274
ISBN 13: 9781305507272
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Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 007th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17264251-75
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Consumer Behavior (Mindtap Course List)
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR009338849
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Consumer Behavior
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Cengage Learning, 2017
ISBN 10: 1305507274
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