Articoli correlati a Consumer Behavior
Sinossi
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today?s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
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Consumer Behavior
Da: Goodbooks Company, Springdale, AR, U.S.A.
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Condizione: acceptable. This book is in acceptable condition and may have highlighting and or writing throughout. The actual cover image may not match the stock photo, dust jacket may be damaged or missing. Book may show internal and or external wear on spine or cover and may be slightly skewed or have creased pages. This is a used book so codes may be invalid or accompanying media may be missing. May be an Ex library book with stickers and stamps. Codice articolo GBV.1305507274.A
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Consumer Behavior
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Paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_445675563
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Consumer Behavior
Da: HPB-Red, Dallas, TX, U.S.A.
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_442208477
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Consumer Behavior (Mindtap Course List)
Da: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
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Condizione: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy. Codice articolo SEWV.1305507274.A
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Consumer Behavior
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 007th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17227770-6
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Consumer Behavior
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 007th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17264251-75
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Consumer Behavior
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Cengage Learning, 2017
ISBN 10: 1305507274
ISBN 13: 9781305507272
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Soft cover. Condizione: Good. Codice articolo e828b450282e52b6771bcf0fe44eb2b2
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Consumer Behavior
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South-Western College Pub, 2017
ISBN 10: 1305507274
ISBN 13: 9781305507272
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paperback
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paperback. Condizione: Good. Has heavy shelf wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10870016
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Consumer Behavior
Da: Hamelyn, Madrid, M, Spagna
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Condizione: Fair. : Este libro explora el comportamiento del consumidor, analizando los factores que influyen en las decisiones de compra y cómo las empresas pueden comprender y satisfacer las necesidades de sus clientes. Cubre temas como la psicología del consumidor, la segmentación del mercado y las estrategias de marketing. EAN: 9781305507272 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behavior Autor: Deborah J. Macinnis| Wayne D. Hoyer Idioma: en Páginas: 560 Formato: Tapa blanda. Codice articolo Happ-2026-03-31-86dfe7b3
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Consumer Behavior (MindTap Course List)
Da: BEST BOOK, Richardson, TX, U.S.A.
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paperback. Condizione: New. Ship within 24hrs. 100% Satisfaction is Our #1 Goal! Codice articolo 3H7-00047
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