Articoli correlati a Consumer Behavior
Sinossi
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today?s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
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Consumer Behavior
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Consumer Behavior (MindTap Course List)
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Cengage Learning (edition 7), 2017
ISBN 10: 1305507274
ISBN 13: 9781305507272
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Consumer Behavior
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Consumer Behavior (Mindtap Course List)
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Consumer Behavior
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Consumer Behavior
Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 007th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 17264251-75
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Consumer Behavior (Mindtap Course List)
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Consumer Behavior
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Cengage Learning, 2017
ISBN 10: 1305507274
ISBN 13: 9781305507272
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Consumer Behavior (MindTap Course List)
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Consumer Behavior (Mindtap Course List)
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paperback. Condizione: New. Ship within 24hrs. 100% Satisfaction is Our #1 Goal! Codice articolo 3K8-00037
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