The Multichannel Retail Handbook 2016 Edition - Brossura

Jones, Chris

Brossura

ISBN 10: 1326472577 ISBN 13: 9781326472573

Casa editrice: lulu.com, 2015

Riassunto

The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when". The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published.

Dettagli dell'edizione

• Editore: lulu.com
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1326472577
• ISBN 13: 9781326472573
• Rilegatura: Copertina flessibile
• Numero di pagine: 348
• Contatto del produttore: non disponibile
• Persona responsabile: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; Francia