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Excerpt from Market Analysis: Its Principles and Methods
Every business is concerned chiefly with two things: First with producing a commodity, and, second, with marketing it. This book aims to describe the latter function.
Originally, a market was the actual place where the exchange Of one commodity for another took place. Since at that time there was no money, trading was done by a system Of barter, by which the superfluous commodities Of one man were exchanged for those Of his neighbor.
Although markets have changed greatly in outward semblance since then, the fundamentals remain unaltered. A market is still nothing more nor less than an Opportunity to buy or sell. The great difference lies in the methods Of locating the market, supply ing it with commodities, and securing payment for them. Mar kets have ceased to be local assemblies or fairs held at some crossroads or other central location. A modern market is limited in scope only by the number Of possible users Of the product throughout the world. The introduction Of money, improve ments in transportation, the rise Of manufacturing, and many other factors have tended to specialize and complicate the original simplicity Of the marketing function.
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Market Analysis: Its Principles and Methods (Classic Reprint)
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Paperback. Condizione: New. Print on Demand. This book is a complete guide to market analysis, a crucial business function that is only becoming more important with time. The author, an experienced market surveyor, provides a thorough overview of every step in the process, from determining the problem to presenting the data. This book will teach you how to gather and analyze information about your customers, competitors, and the market as a whole. It also covers the latest techniques for presenting your findings in a way that is clear, concise, and persuasive. Whether you are a business executive, a marketing manager, or a student of market research, this book is an invaluable resource. It will help you to understand the market analysis process and to apply it effectively to your business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Codice articolo 9781330039427_0
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Market Analysis Its Principles and Methods Classic Reprint
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781330039427
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