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Excerpt from Implementation of Management Science in Marketing
Marketing, as a management decision area, has been a substantial laggard in the application of management science. While production and finance grew to maturity in terms of management science approaches to problem solving during the 1950's and early l96o's, marketing only now seems on the verge of very rapid and significant development. In fact, marketing might well be described as a new frontier for the application of management science. Many problems remain to be structured and there is considerable need for creative new technical approaches. Many examples of these needs have been introduced in the preceding chapters of this book.
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Implementation of Management Science in Marketing Classic Reprint
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781330298046
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Implementation of Management Science in Marketing Classic Reprint
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781330298046
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Implementation of Management Science in Marketing (Classic Reprint)
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Paperback. Condizione: New. Print on Demand. This book unveils the potential of management science in transforming marketing strategies. The author presents a comprehensive framework for applying analytical approaches to marketing problems, bridging the gap between intuition and data-driven decision-making. Exploring the nature of marketing challenges, the book highlights the complexities and interdependencies within marketing environments. It emphasizes the need for managers to embrace analytical thinking and utilize models that capture the dynamics of marketing phenomena. The author illustrates how management science techniques can enhance decision-making in areas such as market segmentation, product development, pricing, and promotional strategies. The book underscores the importance of collaboration between marketing managers and management scientists, addressing the challenges and opportunities at their interface. It emphasizes the crucial role of mutual understanding and empathy in fostering effective implementation of management science solutions. Through detailed analysis and practical examples, this book provides a valuable guide for marketing professionals seeking to leverage management science for improved decision-making and enhanced marketing outcomes. Its insights will empower marketers to navigate the complexities of the field and make informed choices based on data-driven analysis. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Codice articolo 9781330298046_0
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