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Excerpt from American Methods in Foreign Trade: A Guide to Export Selling Policy
If at times it seems to the reader that the note of idealism is too strongly sounded, may he at tribute this to a profound conviction that our suc cess in foreign trade is largely dependent on the practical application by our manufacturers of the Golden Rule in their dealings With buyers in over seas markets. Those Who have become leaders in this field have, either deliberately or unconsciously, practised it. This book could render no greater national service than to discourage the export activities of survivors of the era of Caveat Emptor.
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American Methods in Foreign Trade: A Guide to Export Selling Policy
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Paperback. Condizione: New. Print on Demand. This book offers practical guidance for American business executives seeking to expand their operations into foreign markets. The author, a seasoned exporter, challenges the popular notion that German trade methods are superior to American ones. Instead, he argues that German success in the global marketplace was built on unsound business practices and an autocratic government eager to harness all facets of German industry to its aims of world conquest. The author insists that American manufacturers can and should build their international trade on the principles of quality, service, and fair competition. Drawing on his extensive experience, the author provides valuable insights into the fundamental weaknesses of German trade policy and demonstrates the resilient strength of American business principles and methods. By embracing these principles, American manufacturers can not only achieve commercial success abroad but also contribute to the advancement of human welfare. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Codice articolo 9781330358825_0
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American Methods in Foreign Trade A Guide to Export Selling Policy Classic Reprint
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781330358825
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American Methods in Foreign Trade A Guide to Export Selling Policy Classic Reprint
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781330358825
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