Excerpt from Multi-Project Strategy and Organizational Coordination in Automobile Product Development
Large automobile manufacturers have several product lines and constantly develop new products to replace existing products or to add new product lines over time as shown in Figure 1 Each project within a firm has some linkages with other projects both technologically and organizationally. Managing the way different projects interact organizationally or relate to each other technically is by no means a simple matter. Consideration of multi-project management includes both linkages between different product lines and linkages between past and present projects. For example, some projects use the basic design framework of their previous models and others use designs from other product lines, while some projects may choose to develop a new technology and design from scratch. A different way of interaction a project chooses with other projects may have different influence on the new product competitiveness and may impose different.
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781332270910
Quantità: 15 disponibili
Da: Forgotten Books, London, Regno Unito
Paperback. Condizione: New. Print on Demand. This book focuses on the strategic management and organizational coordination of multiple new product development efforts at the firm level in the global automobile industry. The author examines how effective management of inter-project interactions can create competitive advantage in the market. The author proposes a typology of product development projects based on inter-project linkages and discusses different organizational coordination requirements for projects with and without inter-project interactions. The research presented in this book makes a significant contribution to the field of product development management, providing valuable insights for firms seeking to improve their innovation processes and achieve greater success in new product development. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Codice articolo 9781332270910_0
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