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This paper presents a method of obtaining attitude measures which are relevant to marketing strategy.
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The Structure and Discriminant Power of Attitudes (Classic Reprint)
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781333740887
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The Structure and Discriminant Power of Attitudes (Classic Reprint)
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo LW-9781333740887
Quantità: 15 disponibili
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The Structure and Discriminant Power of Attitudes (Classic Reprint)
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Paperback. Condizione: New. Print on Demand. This book offers an insightful framework for understanding the relationship between attitudes and marketing strategy. The author, a leading expert in consumer behavior, presents an innovative methodology for measuring attitudes that are relevant to marketing initiatives. The book effectively blends marketing theory with practical application, guiding readers through the process of identifying key decision criteria that influence consumer choices. The author emphasizes the need for a data-driven approach, advocating for hypothesis-driven research and rigorous statistical analysis to ensure the validity and reliability of findings. Drawing upon real-world case studies, the book highlights the practical implications of attitude measurement. By understanding the underlying structure of consumer attitudes, businesses can tailor their marketing strategies to resonate with specific target audiences. This book is an invaluable resource for marketing professionals seeking to develop effective and targeted campaigns. It expands upon existing theories of buyer behavior, providing a more nuanced and actionable framework for understanding consumer motivation. The insights gained from this book can help businesses make informed decisions, optimize their marketing investments, and build stronger customer relationships. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Codice articolo 9781333740887_0
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