Industrial Advertising Effects and Budgeting Practices: A Review (Classic Reprint) - Brossura

Lilien, Gary L.

Brossura

ISBN 10: 1333780095 ISBN 13: 9781333780098

Casa editrice: LULU PR, 2018

Riassunto

Excerpt from Industrial Advertising Effects and Budgeting Practices: A Review

Expenditures on industrial advertising (advertising of goods to non-consumer purchasers) amount to nearly a billion dollars annually. Firms that sell to industrial or reseller markets regularly face the problem of determining how much to spend for advertising their product. Typically these decisions are made on the basis of only limited informa tion and analysis.

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Dettagli dell'edizione

• Editore: LULU PR
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1333780095
• ISBN 13: 9781333780098
• Rilegatura: Copertina flessibile
• Numero di pagine: 70
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