Optimal Allocation of Competitive Marketing Efforts Revisited (Classic Reprint) - Brossura

Naert, Philippe A.

Brossura

ISBN 10: 1334301859 ISBN 13: 9781334301858

Casa editrice: Forgotten Books, 2018

Riassunto

This book presents a theoretical construct that defines the optimal allocation of competitive marketing efforts in an oligopolistic market. The construct builds upon the Dorfman-Steiner theorem, extending it to consider scenarios where multiple firms compete within a single market. The author introduces the concept of 'market share optimization' and develops a mathematical equation to quantify this concept, establishing a relationship between absolute and relative advertising elasticity. Analogous results are derived for price and quality elasticity, facilitating a multifaceted analysis of competitive marketing strategies. The theoretical framework proposed in this book provides a valuable tool for marketers and business strategists seeking to optimize their marketing efforts within competitive environments. By incorporating the concept of market share optimization, the author extends the applicability of the Dorfman-Steiner theorem, opening new avenues for research and empowering practitioners with a refined approach to decision-making.

Dettagli dell'edizione

• Editore: Forgotten Books
• Data di pubblicazione: 2018
• Lingua: Inglese
• ISBN 10: 1334301859
• ISBN 13: 9781334301858
• Rilegatura: Copertina flessibile
• Numero di pagine: 45
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