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Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today?s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today?s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.
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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap, 10th Edition
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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap
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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
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ISBN 13: 9781337282659
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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
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South-Western College Pub 07 A, 2017
ISBN 10: 1337282650
ISBN 13: 9781337282659
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Paperback. Condizione: Very Good. Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9781337282659
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Advertising, Promotion, and ot
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00082694469
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Advertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Softcover. Condizione: New. Brand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking. Codice articolo 1202|9781337282659
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