Articoli correlati a How to Manage Your Global Reputation: A Guide to the...

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Brossura

Morley, Michael

 
9781349140725: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Brossura
ISBN 10: 1349140724 ISBN 13: 9781349140725
Casa editrice: Palgrave Macmillan, 2014

Sinossi

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Palgrave Macmillan
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
1349140724
ISBN 13 
9781349140725
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
184
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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