Managing Green Issues - Brossura

Curtin, T.

Brossura

ISBN 10: 1349352411 ISBN 13: 9781349352418

Casa editrice: Palgrave Macmillan, 2006

Riassunto

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Su questo libro

Informazioni sull?autore

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 1349352411
• ISBN 13: 9781349352418
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 208
• Contatto del produttore: non disponibile
• Persona responsabile: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Germania