Strategic Reputation Risk Management - Brossura

Larkin, J.

Brossura

ISBN 10: 1349432520 ISBN 13: 9781349432523

Casa editrice: Palgrave Macmillan, 2003

Riassunto

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Su questo libro

Informazioni sull?autore

JUDY LARKIN is a specialist in reputation risk management, advising organisations on how to manage the threats and opportunities from emerging issues and risk perception and their impacts on commercial and reputational performance. She is a Founding Partner of Regester Larkin and a regular speaker and commentator on reputation risk management issues. She is a Fellow of the UK Institute of Public Relations, Royal Institution and Royal Society of Arts, a board member of the Issue Management Council based in Washington DC, an advisor to government on risk communication and a lecturer for a number of universities, including the Harvard Center for Risk Analysis and Centre for Risk Management at King's College, London.

Dettagli dell?edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 1349432520
• ISBN 13: 9781349432523
• Rilegatura: Copertina flessibile
• Numero di pagine: 276
• Contatto del produttore: non disponibile
• Persona responsabile: Simone Casetta; 0039 275422215; casetta@mondadori.it; ; Via Mondadori 1,; Segrate Milano; 20090; Italia