The Trend Management Toolkit: A Practical Guide to the Future - Brossura

Kjaer, A.

 
9781349475193: The Trend Management Toolkit: A Practical Guide to the Future
Brossura
ISBN 10: 134947519X ISBN 13: 9781349475193
Casa editrice: Palgrave Macmillan, 2014

Sinossi

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

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Informazioni sull'autore

Anne Lise Kjaer is a renowned futurist and speaker. As founder of trend management consultancy Kjaer Global, she advises leading brands, including Accenture, BBVA, BMW, DELL, EY, Herman Miller, IKEA, M&S, Nokia, O2, P&G, PwC, Sony, Unilever, Virgin Media, Toyota and McKinsey. Kjaer's design background provides a unique perspective on trends and she has delivered talks, workshops and seminars to over 30,000 people across the world. Her expert views on tomorrow's people and organisations are in demand at major events, such as TEDx, The Economist and European Union conferences and at top business schools and universities. Kjaer regularly features in the media, including the Guardian, The Independent, Gizmodo, Huffington Post, El Pais, Elle, Fast Company, The Times and Politikken. She has featured in various TV documentaries and Shaping Ideas 2020+ for Ericsson had close to 100,000 views on YouTube. Born in Denmark and now a Copenhagen Goodwill Ambassador, she is an expert in Nordic culture and has contributed to several books on the future. Currently, she writes regular opinion pieces in SME Magazine and The Marketer. A Financial Times profile said of Kjaer: 'Her unique world vision is as fertile as Dali's only she creates social prototypes…based on nascent trends.'

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Editore
Palgrave Macmillan
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
134947519X
ISBN 13 
9781349475193
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
260
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Germania

Altre edizioni note dello stesso titolo

9781137370082: The Trend Management Toolkit: A Practical Guide to the Future

Edizione in evidenza

ISBN 10:  1137370084 ISBN 13:  9781137370082
Casa editrice: Palgrave Macmillan, 2014
Rilegato