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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
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Informazioni sull?autore
CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with Marketing Methods , Institu. Codice articolo 458468183
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Objects of Desire
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What determines where people shop Why would shoppers visit one shopping centre rather than another Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support. 271 pp. Englisch. Codice articolo 9781349507849
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
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Objects of Desire : Consumer Behaviour in Shopping Centre Choices
Print on DemandDa: AHA-BUCH GmbH, Einbeck, Germania
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What determines where people shop Why would shoppers visit one shopping centre rather than another Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support. Codice articolo 9781349507849
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
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Palgrave Macmillan, 2004
ISBN 10: 1349507849
ISBN 13: 9781349507849
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
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Paperback. Condizione: Brand New. 288 pages. 8.50x5.51x0.66 inches. In Stock. Codice articolo x-1349507849
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Objects of Desire : Consumer Behaviour in Shopping Centre Choices
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PF. Condizione: New. Codice articolo 6666-IUK-9781349507849
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
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Condizione: New. Codice articolo ABLIING23Mar2411530082956
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