Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace - Brossura

Brossura

ISBN 10: 1349512656 ISBN 13: 9781349512652

Casa editrice: Palgrave Macmillan, 2003

Riassunto

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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Informazioni sull'autore

CATHERINE N. AXINN College of Business, Ohio University, USAJAY B. BARNEY Fisher College of Business, The Ohio State University, USAFRANCISCO J. FORCADELL Universidad Rey Juan Carlos, Madrid, SpainAUDLEY GENUS University of Newcastle upon Tyne Business School, UKMALCOLM GOODMAN Durham University, UKCHARMINE HÄRTEL Monash University, AustraliaMICHAEL A. HITT W.P. Carey School of Business, Arizona State University, USAR. DUANE IRELAND Robins School of Business, University of Richmond, USAPAUL J. KNOTT University of Canterbury, Christchurch, New ZealandCRAIG R. LITTLER University of London, Royal Holloway, UK and Curtin University Business School, Perth, AustraliaMATTHEW NEALE Queensland University of Technology, AustraliaHANNAH NOKE University of Bradford School of Management, UKZOE J. RADNOR Warwick Business School, UKALEX RIALP-CRIADO Autonomous University of Barcelona, SpainJOSEP RIALP-CRIADO Autonomous University of Barcelona, SpainTUDOR RICKARDS Manchester Business School, UKALAN M. RUGMAN Indiana University, Kelley School of Business, and Templeton College, OxfordMICHAEL D. SANTORO LeHigh University, Bethlehem, Pennsylvania, USASHARON THACH Tennessee State University College of Business, USAHOWARD THOMAS Warwick University, UKTONY W. TONG Fisher College of Business, The Ohio State University, USAALAIN VERBEKE University of Calgary, CanadaELISABETH WILSON-EVERED Monash University, Australia

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 1349512656
• ISBN 13: 9781349512652
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 332
• Redattore: Ghobadian A., O'Regan N., Gallear D., Viney H.
• Contatto del produttore: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Germania