Organising Knowledge: Methods and Case Studies - Brossura

Brossura

ISBN 10: 1349512907 ISBN 13: 9781349512904

Casa editrice: Palgrave Macmillan, 2003

Riassunto

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Su questo libro

Informazioni sull'autore

MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, AustriaSONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, AustriaREGINA HÖLD Student, Vienna University of Economics and Business AdministrationMICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theoryJÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business AdministrationDORIS OHNESORGE Researcher in cross-cultural managementJOCHEN PENKER Austrian Federal Ministry for Economic Affairs and LabourMARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of ViennaHANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, AustriaTHOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, GermanyROLAND KEO Lecturer, Temasek Polytechnic, Singapore

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 1349512907
• ISBN 13: 9781349512904
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 252
• Redattore: Gadner J., Buber R., Richards L.
• Contatto del produttore: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Germania