Emerging Multiplicity: Integration and Responsiveness in Asian Business Development - Brossura

Brossura

ISBN 10: 1349543241 ISBN 13: 9781349543243

Casa editrice: Palgrave Macmillan, 2006

Riassunto

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

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Informazioni sull'autore

HARALD DOLLES Senior Research Fellow, German Institute for Japanese Studies, JapanAXÈLE GIROUD Senior Lecturer in International Business, Bradford University School of Management, UKHANS JANSSON Professor of International Marketing, Baltic Business School, University of Kalmar, SwedenULRICH JÜRGENS Senior Researcher, Social Science Research Centre, Berlin (WZB) and Adjunct Professor of Political Science at the Free University of Berlin, Germany ARI KOKKO Professor, European Institute of Japanese Studies, Stockholm School of Economics, SwedenJIATAO LI Associate Professor of Strategy and International Business, Department of Management of Organizations, School of Business and Management, Hong Kong University of Science and Technology, Hong KongHAFIZ MIRZA Professor of International Business at Bradford University School of Management, UKALEXANDER T. MOHR Lecturer of International Business and Management, School of Management, University of Bradford, UKHIROSHI ONO Associate Professor, European Institute of Japanese Studies, Stockholm School of Economics, Sweden JONAS F. PUCK Lecturer, Department of International Management, University of Erlangen-Nuremberg, Germany GORDON REDDING Director, Euro-Asia and Comparative Research Centre, INSEAD, FranceROLF REHBEHN Founder of the Management Consultancy REHBEHN-IPSS, GermanyFRED ROBINS Lecturer and Researcher, Adelaide Graduate School of Business, Adelaide University, AustraliaANDREW J. STAPLES Ph.D. Candidate and Lecturer in Japanese Studies, School of East Asian Studies, University of Sheffield, UKKENJI SUZUKI Associate Professor, European Institute of Japanese Studies, Stockholm School of Economics, SwedenJING YU YANG Ph.D. Candidate, Department of Management of Organizations, Hong Kong University of Science and Technology, Hong Kong

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2006
• Lingua: Inglese
• ISBN 10: 1349543241
• ISBN 13: 9781349543243
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 306
• Redattore: Soderman S.
• Contatto del produttore: Messaggerie Libri; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italia