Articoli correlati a Asian Brand Strategy: How Asia Builds Strong Brands

Asian Brand Strategy: How Asia Builds Strong Brands - Brossura

Roll, M.

 
9781349543700: Asian Brand Strategy: How Asia Builds Strong Brands
Brossura
ISBN 10: 1349543705 ISBN 13: 9781349543700
Casa editrice: Palgrave Macmillan, 2006

Sinossi

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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Informazioni sull'autore

MARTIN ROLL is founder and CEO of Venture Republic, a strategic advisory firm on branding strategies and plans to corporate boards and top-management in industries across Asia Pacific and Europe. He brings more than 15 years of management experience from the international advertising industry, and is a renowned keynote speaker at global conferences. Martin Roll is Visiting Professor in Strategic Brand Management at the China European Business School (CEIBS) in Shanghai, and a frequent guest lecturer at INSEAD business school.

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Editore
Palgrave Macmillan
Data di pubblicazione
2006
Lingua
Inglese
ISBN 10 
1349543705
ISBN 13 
9781349543700
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
254
Contatto del produttore
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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