This book revisits, recombines and recontextualises classic theories and new empirical approaches to multimodal analysis.
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Ognyan Seizov is a Research Associate at the Contract Management Institute, SRH Hochschule Berlin, Germany.
Janina Wildfeuer is a Researcher in the Faculty of Linguistics and Literary Science, University of Bremen, Germany.
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Condizione: New. Editor(s): Seizov, Ognyan; Wildfeuer, Janina. Num Pages: 304 pages. BIC Classification: CF; CFGR; GTE. Category: (U) Tertiary Education (US: College). Dimension: 234 x 156. . . 2017. hardcover. . . . . Codice articolo V9781350026513
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Hardcover. Condizione: new. Hardcover. Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying todays communication phenomena. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781350026513
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Hardcover. Condizione: new. Hardcover. Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools.Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying todays communication phenomena. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781350026513
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