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Sinossi
The first book to chart the fashion industry's 40-year journey from 'courting controversy' for free promotion, to avoiding it at all costs for fear of global boycotts, buycotts and reputational damage - and the shifting power dynamic this change represents.
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Informazioni sugli autori
Annamari Vänskä is Professor of Fashion Research at the Aalto University in Finland. She is the author of Fashionable Childhood (Bloomsbury, 2017) and Understanding Fashion Scandals (Bloomsbury 2024) and the co-editor of Fashion Curating (Bloomsbury 2018). Vänskä's work spans fashion as embodied culture and digitalization of fashion. She is currently the Deputy-PI of the consortium "Intimacy in Data-Driven Culture" and PI of the research project "Intimacy, Creative Work and Design," funded by the Strategic Research Council at the Academy of Finland (2019-2025).
Olga Gurova is a Senior Researcher in circular economy and consumer citizenship at Laurea University of Applied Sciences in Finland. She is the author of Soviet Underwear: Between Ideology and Everyday Life (2008) and Fashion and the Consumer Revolution in Contemporary Russia (2015) and Understanding Fashion Scandals (Bloomsbury Visual Arts, 2024). Gurova works on projects aimed at building an ecosystem of sustainable fashion through the enhancement of business models and consumer behavior in Finland and the Baltic countries, financed by Uudenmaan liitto and Interreg.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Understanding Fashion Scandals: Social Media, Identity, and Globalization
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Bloomsbury Visual Arts, 2024
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ISBN 13: 9781350248977
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Understanding Fashion Scandals: Social Media, Identity, and Globalization
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Bloomsbury Visual Arts, 2024
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ISBN 13: 9781350248977
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Understanding Fashion Scandals : Social Media, Identity, and Globalization
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ISBN 13: 9781350248977
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Paperback. Condizione: new. Paperback. All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism.Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how shock value lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vaenskae and Gurova map the fashion industrys journey towards cultural sustainability. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781350248977
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Understanding Fashion Scandals
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ISBN 10: 1350248975
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Paperback. Condizione: New. All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism.Understanding Fashion Scandals is the first book to explore this changing landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.Analyzing the tactics brands including Burberry, Dior, Dolce and Gabbana and Prada adopt to avoid or mitigate scandals, Vänskä and Gurova map the fashion industry's journey towards cultural sustainability. Codice articolo LU-9781350248977
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