This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics.
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Richard Vidgen is Professor of Business Analytics at the University of New South Wales Business School, Australia, and Emeritus Professor of Systems Thinking at the University of Hull, UK.
Sam Kirshner is a Senior Lecturer in Operations Management and Business Analytics at the University of New South Wales Business School, Australia.
Felix Tan is a Senior Lecturer in Information Systems at the University of New South Wales Business School, Australia.
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